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It’s the only true go-to fabric for all ages.

Comfy, versatile, timeless; where would we be without denim?

Now you can load your autumn shopping cart full of gorgeous denim pieces, safe in the knowledge that you’re sticking to your eco-friendly ideals.

H&M’s latest collection uses more conscious processes, alongside using materials that are more sustainable. In fact, the brand’s most sustainable denim is made partly from old garments and textile leftovers.

It’s also produced in a way that uses less water, fewer chemicals and less energy to minimise the impact on the environment.

Here are six of the best staple pieces to pick up at H&M on Opera Lane this season:

1. MOM JEANS, €27.99 H&M

2. LONG SHIRT €27.99 H&M

3. CONSCIOUS WIDE HIGH ANKLE JEANS €27.99 H&M

4. CONSCIOUS DENIM SHIRT €22.99 H&M

5. ZIP-FRONT DENIM SKIRT €14.99 H&M

6. BLOUSE with flounces €14.99 H&M

 


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